Demand Gen Marketer / Marketing Generalist (x1 Role, Austin TX)
Watchful
Marketing & Communications
USD 80k-100k / year + Equity
Posted on Aug 30, 2025
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Demand Gen Marketer / Marketing Generalist (x1 Role, Austin TX)
Posted: 29 August 2025
The Role
We’re looking for our first demand generation hire: a hands-on marketing generalist who can build and own the growth engine that drives pipeline. This is about putting measurable revenue on the board.
You’ll work alongside with the Founder, to design, launch, and optimize campaigns that generate qualified leads and convert them into opportunities. Every experiment, every dollar spent, and every piece of content you ship should tie back to pipeline.
If you want to sit in the driver’s seat of a go-to-market strategy in a high paced, fast growing scale up, this is your chance.
About Us
We’re Watchful, a fast-growing startup founded by New Zealander Joshua Parsons (now based in Austin, TX). Backed by leading Australasian VCs and sitting on millions in active pipeline, we’re scaling our go-to-market engine.
Our product is phenomenal. Agentic AI operators that detect and stop crime in real time. Every week we process over 14 million security signals, helping police and security services act faster and smarter. Users in our system are catching over 3500 people every year.
What You’ll Own
This role spans strategy and execution. You’ll set the plan, run the campaigns, and prove the results.
Paid Acquisition: Launch, manage, and optimize campaigns on LinkedIn, Google, and other performance channels.
SEO & SEM: Own search visibility and turn organic traffic into lead flow.
Content for Conversion: Drive blog, LinkedIn, and case study content that feeds pipeline.
Lifecycle & Nurture: Build email and retargeting flows to move leads through the funnel.
Analytics & Attribution: Track, report, and refine based on cost per lead, conversion rate, and pipeline contribution.
GTM Alignment: Partner with sales and product to ensure marketing directly fuels deals.
What Success Looks Like
Pipeline sourced and influenced directly by marketing.
CAC under control, LTV growing.
Campaigns launched and optimized quickly: no “analysis paralysis.”
Clear attribution: you can prove what’s working and cut what isn’t.
A repeatable growth playbook that scales with the company.
Who You Are
2+ years in growth, demand gen, or marketing roles where revenue was the north star.
You’ve run paid campaigns and managed budgets.
You know SEO basics and can get content ranked.
You understand B2B funnels and sales motions.
You’re a self-starter: no one has to tell you where to start.
Bonus points if:
You’ve worked in an early-stage SaaS or security startup.
You’ve owned a pipeline or revenue target before.
Why This Role Is Different
Founding team seat: your decisions set the tone for how we grow.
Equity: we want you thinking like an owner.
Build a career-defining track record: every metric you hit here gets noticed.
Comp & Benefits
Salary: market-leading, negotiable based on experience. $80-$100k USD.
Stock options in the Employee Share Options Pool.
Health, dental, vision, 401k.
20 days PTO after 6 months.
Kiwi culture, Austin base.
How to Apply
Send your CV and one example of a campaign that directly generated pipeline to will.franzosa@watchfulhq.com
Timeline: Shortlisted candidates will hear from us within 14 days.
