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Brief overview of this role at Sitemate:

We are looking for our first Field Marketing Manager, a new role at Sitemate. While we’ve seen fantastic results from our inbound funnel, we recognise the value of building trust and generating leads through events and strategic partnerships.

This role would suit someone with experience in SaaS marketing, trade shows, and industry events who knows how to identify and leverage opportunities to engage potential customers. You'll be responsible for creating and executing campaigns tailored to specific events and associations, ensuring our presence is impactful and resonates with the audience.

You’ll have the opportunity to take the lead in managing trade shows, conferences, and association partnerships, crafting verticalised content, and developing targeted strategies that go beyond generic banners. Your work will result in tangible outcomes, building trust with prospects and creating a steady flow of leads and opportunities.

Sitemate is headquartered and has its largest office and GTM presence in Sydney, and we strong word-of-mouth and a well know brand in Sydney / Australia overall, with many projects / sites / companies having used our software/apps before, so the flywheel is already spinning and we want to take advantage of that by getting out to in-person events and meeting our prospects where they are.

This is an exciting chance to join our growing team, work closely with GTM leadership, and contribute to shaping a key function at Sitemate. Over the next few years, this role will provide ample opportunities for growth and career development in a fast-scaling SaaS environment.

Employment Type:

• Full-time
• Based: Sydney, Australia
• OTE Remuneration (incl. Super): $120,000 - $160,000 AUD
• Base Salary (incl. Super): $84,000 - $112,000 AUD
• Commission (incl. Super): $36,000 - $48,000 AUD (uncapped)

Why should I consider joining Sitemate?

• Check out Sitemate’s team at the offsite: ​Sitemate Offsite 2022, Sitemate Offsite 2023 & recently Sitemate Offsite 2024
• You can see what people really think about working at Sitemate here: ​Working at Sitemate
• 2024 Podcast: CEO Hartley Pike on his personal journey, scaling Sitemate, diversity and culture at sitemate
• 2023 Podcast: Listen to CMO Lance Hodgson’s tips on how to supercharge your career
• 2022 Podcast: Listen to CEO Hartley Pike speak about the company’s founding and broader Go To Market strategy
• 2022 Podcast: Listen to CTO Tim Bray speak about building high quality features that solve customer problems at Sitemate
• We have equal opportunity for applicants of all genders, ethnicities, ages, sexualities & people with disabilities - Sitemate's team is proudly diverse and accessible. 55% of our team identify as coming from underrepresented ethnic backgrounds. 43% identify as female. Our team ranges in age from 22 to 51 years old.
• We're proud to have a global team with team members from Australia, Kenya, Brazil, France, Chile, United Kingdom, Ireland, Spain, Portugal, Vietnam, the Philippines, Kazakhstan, USA, Canada, Indonesia, Venezuela, Sri Lanka, and Uruguay.
• Our Central London office in Old Street has fantastic on-site facilities including a wellness studio, reading room and cycle storage. The transport connections are excellent.
• Every Monday, the team goes for lunch at one of the many nearby options - current team favourites are Trade, Wagamama, Honest Burger and Bone Daddy’s.
• You will be remunerated based on your performance. If you are performing well, you won’t need to wait 3 years or have to find better offers elsewhere to receive an increase to your remuneration. 7 out of the last 10 remuneration increases for Sitemate team members have been made pro-actively by management, without the individual needing to even raise the topic of remuneration.
• You will get a laptop and a budget to set up your home office (monitor, headphones etc).
• You will have visibility into the standardised career development plan for your role, and access to a professional learning and development budget.
• You will get equity options and ownership in Sitemate on a standard vesting schedule. See here a general overview of how this works here.
• Sitemate has grown from 5 people in 2018 to now over 100, and we’re moving into the next stage of growth! We have a product that customers are strongly engaged with, and every month we get around >400 new leads whilst spending £0 on marketing and 0 cold calling.
• Sitemate’s founders have diverse backgrounds - one coming from engineering on major infrastructure projects; the second coming from product and graphic design. This brings a unique perspective internally where we blend deep industry experience with a passion (obsession) for modern best practices in product design.
• Sitemate graduated from Australia’s #1 Technology Company Accelerator - Startmate.
• Sitemate has strong financial backing from Blackbird (Australia and NZ’s #1 Vc), Shearwater Growth Capital & Marbruck Investments.
• See info on our latest raise here.

What is the working environment like at Sitemate?

• We are very transparent - monthly allhands meetings provide the team with direct insight into team updates, customer stories, hiring plans and key metrics (NPS, Revenue, Financial Performance). During this allhands meeting we also hear one ‘life story’ from one of our team each month - learning about different countries and cultures around the world.
• We place an extremely high value on your time - you won’t be spending your days wasting time on fighting internal systems, botched together spreadsheet processes or doing data entry.
• We use best in class systems that are seamlessly integrated to deliver our team the right information at the right time, allowing them to get their work done efficiently and to a very high standard.
• You will have a core and close team around you, but you will also be exposed to and working directly with multiple departments - engineering, product, design, marketing, sales and customer success.
• You will have a high degree of autonomy, as the focus is on outcomes and not hours. If you want to block off a few hours to run a personal errand - no worries. If you want to block off an hour to pick up the kids from school - no worries. No one will be monitoring your time.
• We are constantly working to minimise the number of group meetings - daily check ins are all done asynchronously (in your own time) each morning. But spontaneous 1:1s or small sessions are strongly encouraged!

What does Sitemate do, exactly?

• Sitemate builds best in class software products for the built world.
• Industrial companies operating in the built world are facing a number of mission critical challenges - changes in work behaviour due to covid-19, Generation Z starting to enter the workforce as mobile first users of software, and the drastic shift away from traditional mining to renewable energy projects such as wind farms and solar farms.
• Our first product - Dashpivot, is a platform where industrial style companies streamline and standardise their processes in a new digital format. This enables them to complete and track work in the field on a mobile or tablet, and automate repetitive tasks and tracking through automated workflows and real-time analytics.

See some of our user reviews for Dashpivot here:

• Capterra: ​https://capterra.com/p/178010/Dashpivot/
• G2 Crowd: https://www.g2.com/products/dashpivot/reviews
• Trust Radius: ​https://www.trustradius.com/products/dashpivot-by-sitemate/reviews?o=recent

What will I be doing day to day in this role?

• Acts as a “good cop” to build trust in our targeted industries, without immediate sales pressure
• Develops Sitemate’s brand awareness via a human touch
• Event sourcing and booking (trade shows / conferences), maintained via Confluence register
• Affiliation / association sourcing and booking, maintained via confluence register
• Specific webinar sessions; on new legislations, how to respond, processes required to have in place, etc
• Regional event calendar building and maintenance
• Event execution; sourcing marketing collateral, logistics, demonstration content, lead capture content

What will be the biggest challenges for me in this role?

• Learning about the built world if you haven’t had any exposure to it - there are a lot of different types of companies and plenty of new terminologies to learn.
• Understanding SaaS financial acronyms and common terminology - if you have not worked in a SaaS company before, there is going to be a lot of metrics to learn. This cheat sheet is a good resource: https://chartmogul.com/blog/saas-acronyms-cheat-sheet/
• Learning how to use Salesforce.
• You’ll be reporting to the Director of Go-to-Market, and working directly with Sitemate’s CEO, Revenue Operations, and founding team. We move very quickly, so you’ll need to be excited to come in and learn extremely fast.

PLEASE Note:

• If you go on our website and enter your email, you will become a lead in our CRM. To avoid this, you can watch videos directly here: http://www.sitemate.com/videos
• We do not use recruitment partners or services, so please save your time and don't reach out