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Brief overview of this role at Sitemate:

• We’re hiring our first product role, solely focused on growth - taking over from the CEO.
• We are considering all levels of growth experience - junior, mid, senior, lead, please apply regardless - we’re focused on finding the right person not the right level.
• You will have 2-3 engineers available for full-time growth initiatives - experimentation at various stages of the funnel.
• Your ownership is across all stages of AARRR, and you’ll be working from a good base - 200,000 monthly homepage sessions, flowing into a small number of primary conversion flows.
• This is a huge individual opportunity - we’re aiming to drive traffic to 500,000 sessions per month as the next milestone, and there is no ceiling on your scope - you’ll be reporting to the CEO and have the opportunity to drive the growth, of the growth team 😉

Employment Type:

• Full-time
• Based: Sydney, Australia, OR Melbourne, Australia. Would consider Australia / New Zealand remote but not preferred.
• Remuneration (incl. super): $150k - $250k, pending level, experience, etc.

Why should I consider joining Sitemate?

• Check out Sitemate’s team at the 2022 offsite: https://youtu.be/DEPrINm_6So
• You can see what people really think about working at Sitemate here: https://www.glassdoor.com.au/Overview/Working-at-Sitemate-EI_IE3008131.11,19.htm
• Listen to CEO Hartley Pike speak about the company’s founding and broader Go To Market strategy: https://www.linkedin.com/feed/update/urn:li:activity:6980676710161661952/
• Listen to CTO Tim Bray speak about building high quality features that solve customer problems at Sitemate: https://open.spotify.com/episode/7geTCUHFxZUKZ8Yrae4iR7
• We have equal opportunity for applicants of all genders, ethnicities, ages, abilities & sexualities - Sitemate's team is proudly diverse.
• You will have flexible working options - our team is a blend of fully remote and hubs around offices. People based in hub cities typically work in the office 2-3 days per week, and 2-3 days working from home.
• You will be remunerated based on your performance. If you are performing well, you won’t need to wait 3 years or have to find better offers elsewhere to receive an increase to your remuneration. 7 out of the last 10 remuneration increases for Sitemate team members have been made pro-actively by management, without the individual needing to even raise the topic of remuneration.
• You will get a laptop and a budget to set up your home office (standing desk, monitor, headphones etc).
• You will be able to attend company-sponsored training, workshops or conferences that help with your role.
• You will get additional benefits and support as parents - with paid leave for both primary and secondary carers (includes adoption), as well as support and leave for the tragic circumstances of stillbirth.
• You will have visibility into the standardised career development plan for your role, and access to a professional learning and development budget.
• You will get equity options and ownership in Sitemate on a standard vesting schedule. See here a general overview of how this works: https://legalvision.com.au/5-essential-elements-employee-share-scheme/
• Sitemate has grown from 5 people in 2018 to now over 65, and we’re moving into the next stage of growing to 100 people! We have a product that customers are strongly engaged with, and every month we get around 300-400 new leads whilst spending $0 on marketing and 0 cold calling.
• Sitemate’s founders have diverse backgrounds - one coming from engineering on major infrastructure projects such as roads, bridges and tunnels, the second coming from product and graphic design. This brings a unique perspective internally where we blend deep industry experience with a passion (obsession) for modern best practices in product design.
• Sitemate graduated from Australia’s #1 Technology Company Accelerator - Startmate (complete coincidence on the names… 😅).
• Sitemate has strong financial backing from Blackbird (Australia and NZ’s #1 Vc) and Shearwater Growth Capital (founded by two Directors of WiseTech - a $14B software company for the logistics industry).

What does Sitemate do, exactly?

• Sitemate builds best in class software products for the built world.
• Industrial companies operating in the built world are facing a number of mission critical challenges - changes in work behaviour due to covid-19, Generation Z starting to enter the workforce as mobile first users of software, and the drastic shift away from traditional mining to renewable energy projects such as wind farms and solar farms.
• See here an example solar farm project that is powered by Sitemate: https://newenglandsolarfarm.com.au/the-project/
• Our first product - Dashpivot - is a platform where industrial style companies streamline and standardise their processes in a new digital format. This new digital format enables them to complete and track work in the field on a mobile or tablet, and automate repetitive tasks and tracking through automated workflows and real-time analytics.
• Our second product - Flowsite - is a no-code integrations platform that allows customers to integrate their Dashpivot data into other tools in their tech stack.

See some of our user reviews for Dashpivot here:

• Capterra: https://capterra.com/p/178010/Dashpivot/
• G2 Crowd: https://www.g2.com/products/dashpivot/reviews
• Trust Radius: https://www.trustradius.com/products/dashpivot-by-sitemate/reviews?o=recent

What will I be doing day to day in this role?

• Analyse the full funnel in coordination with the CEO to identify lowest hanging fruits and opportunities to inflect the performance of the funnel.
• Prepare and manage quarterly growth initiatives ahead of time to give the team a clear overview of current and upcoming experimentation areas and priorities.
• Drive the execution of these experiments with your engineering team and product designer - drafting the hypothesis, definition of success, implementation, measurement and ultimately the final ‘keep or revert’ change decisions.
• Take ownership of growth infrastructure and tooling - events, naming conventions, database, logging.

What will be the biggest challenges for me in this role?

• Initially, it will be understanding the various sources of traffic, and the context of where users are coming from and with what mindset/expectations.
• Then, reviewing current tooling and ensuring we have accurate instrumentation - it’s pretty good at the moment, but we may have some gaps.
• After that, you should be good to go - you’ll have hundreds of thousands of visitors to experiment with, and some pretty low hanging fruit.

What kind of skills and experience do I need to have? (Ideally most but not all)

• Strong general product management understanding.
• Prior experience with best practices within the growth discipline (either B2B or consumer) - in-line with the AARRR framework.
• Ability to establish a strong instrumentation foundation with tooling.
• Ability to build, tweak and maintain daily, weekly, monthly, quarterly reporting - particularly with user cohorts and A/B scenarios.
• Strong understanding of modern SaaS GTM and how product is evolving to support this.

FAQs

It looks like Sitemate works in industrial verticals like construction and renewable energy, do I need to have industry experience in these areas in order to be successful?

Definitely not! Team members have come from Tourism, Online Gaming and Hospitality amongst others. We will provide the necessary training and systems to learn about the different industries we work in, and there are multiple team members internally who are from our customers' industries.