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Social Media Manager

SafetyCulture

SafetyCulture

Marketing & Communications
Sydney, NSW, Australia
Posted on Feb 3, 2025
SafetyCulture is a global technology company that is helping frontline teams find better ways of working. Our market-leading workplace operations platform gives teams the knowledge, tools, and confidence they need to meet higher standards, work safely, and improve every day.
This role is an exciting opportunity for a creative storyteller to bring SafetyCulture’s mission to life for a global audience. You will work on innovative social and content plays, as well as with iconic sponsorships like a NASCAR team and The Australian Open.
This is the perfect opportunity for someone who lives and breathes social media, has a passion for storytelling, and thrives in a fast-paced, collaborative environment.

How You Will Spend Your Time

  • Developing and executing a global social media strategy that aligns with SafetyCulture’s brand and business objectives.
  • Managing and growing SafetyCulture’s presence across key social platforms (LinkedIn, Facebook and Instagram), leveraging platform trends and insights.
  • Crafting compelling content, including posts, videos, graphics, and stories, that resonate with our audiences and spark engagement.
  • Managing creators and an influencer program, fostering partnerships to amplify brand reach and engagement.
  • Planning, executing, and managing paid social campaigns to boost content and drive performance.
  • Monitoring and analysing social media performance, using data and insights to optimize strategies and inform decision-making.
  • Partnering with internal stakeholders and executives to amplify SafetyCulture’s thought leadership and employer brand.
  • Responding to audience interactions and overseeing community management, building authentic relationships with followers.

About You

  • Social media management experience, preferably in a fast-paced tech or agency environment.
  • Proven experience growing social media audiences and delivering high-impact campaigns.
  • Strong storytelling skills with the ability to create engaging and visually appealing content.
  • Expertise in social media tools (e.g. Sprout Social) and analytics platforms.
  • Strong understanding of social media KPIs and the ability to translate metrics into actionable insights.
  • Familiarity with paid social advertising and campaign management.

More Than a Job

  • Equity with high growth potential, and a competitive salary
  • Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
  • Access to professional and personal training and development opportunities
  • Hackathons, Workshops, Lunch & Learns
  • We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies

Office Benefits

  • In-house Culinary Crew serving up daily breakfast, lunch and snacks
  • Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
  • Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
  • Quarterly celebrations and team events, including the annual Shiplt global offsite
  • On-site gym, table tennis, board games, books library, and pet-friendly offices