Revenue Operations Manager - Marketing
Propeller
Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.
- Department
- RevOps
- Employment Type
- Full Time
- Location
- Brazil
- Workplace type
- Fully remote
Your Mission
What You’ll Own
Marketing Systems Architecture
- Architect scalable, event-driven, multi-channel journeys that respond dynamically to behavioral signals, lifecycle changes, and custom object data
- Design and maintain lifecycle automation frameworks aligned with Sales processes, SLAs, routing logic, and forecasting visibility
- Build complex, multi-step workflows incorporating conditional logic, enrichment layers, AI-driven decision steps, branching logic, and error handling
- Establish automation governance standards to prevent workflow sprawl and ensure long-term scalability
- Partner with fellow RevOps to ensure marketing automation aligns with CRM object structure and revenue reporting
Data Modeling, Attribution & Revenue Intelligence
- Design and maintain multi-touch attribution models aligned with Finance definitions of pipeline and ARR
- Build closed-loop reporting that connects marketing touchpoints to opportunity creation, stage progression, expansion, and revenue realization
- Define and enforce lifecycle stage criteria using explicit data rules across systems
- Develop dashboards that surface leading indicators such as funnel velocity, lifecycle conversion performance, and segment-level effectiveness
- Standardize campaign hierarchy, source tracking, and object relationships to support accurate reporting
Database Governance, Integrity & Compliance
- Own CRM and marketing automation data schema governance including custom objects, field normalization, deduplication logic, and lifecycle auditing
- Design segmentation frameworks that balance precision targeting with global consent requirements
- Implement automated monitoring for database health, attribution gaps, lifecycle leakage, and routing accuracy
- Partner with Legal and IT to ensure scalable compliance with global privacy regulations including GDPR
KPIs You Will Influence
- Funnel velocity and lifecycle stage conversion performance
- Marketing-sourced and marketing-influenced pipeline contribution
- Multi-touch attribution accuracy and campaign ROI visibility
- Database health and compliance indicators
Your Skills
- 2+ years in a Marketing Operations or Revenue Operations role with ownership of automation architecture and cross-system integrations
- Proven experience designing complex automation frameworks that leverage conditional logic, enrichment data, and cross-platform triggers
- Hands-on experience building integrations using APIs, webhooks, middleware platforms such as Zapier or N8N, and native integration tools such as Operations Hub
- Strong understanding of CRM data modeling including object relationships, schema design, lifecycle governance, and field standardization
- Experience implementing multi-touch attribution models and reconciling reporting with Finance and RevOps revenue definitions
- Demonstrated ability to diagnose and resolve automation failures, routing conflicts, and data inconsistencies at scale
- Experience designing lead routing logic tied to segmentation and SLA enforcement
- Deep understanding of database governance including deduplication strategy, consent management, and data normalization
- Ability to translate technical system decisions into measurable revenue outcomes
Benefits
About Propeller
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