Lexer

lexer.io

Fragmented customer data = fragmented customer experiences. Lexer’s customer data platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A single customer view > combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. Enhanced customer profiles > intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk. Actionable customer insights and high value segments > create and compare customer segments using attributes like rfm purchase behavior, product interests and channel preferences. > identify and engage high value customer segments and lookalike audiences. > identify and reengage inactive and lapsed customers. Effortless and effective targeting > quickly activate audience segments in your digital channels with as little as 3-clicks. > combine or exclude auto-updated audiences for highly targeted campaigns that require less effort. Marketer-friendly dashboards > know how much every segment spends, on what products and when. > understand where your sales are coming from and the impact of your marketing. > identify growth opportunities in just a few clicks - no data science required. Lexer engage is an easy-to-use customer service hub for communicating with your customers via social media and email.