Lexer

lexer.io

Fragmented customer data equals fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve. A single customer view > Combine all of your purchase, product, loyalty, and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy, and lifestyle data. Enhanced customer profiles > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop, and more. > Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on, and churn risk. Actionable customer insights and high-value segments > Create and compare customer segments using attributes like RFM purchase behavior, product interests, and channel preferences. > Identify and engage high-value customer segments.