Lifecycle Marketing Manager
Instant
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Sydney, NSW, Australia
Posted on May 4, 2025
Lifecycle Marketing Manager
Team
Marketing
Location
Sydney • Australia
Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M+ by top VC’s, and we want you to be a critical part of scaling this velocity even further!
About the Role
We are seeking a Lifecycle Marketing Manager to join the Customer Success organization at Instant! This is a unique and high impact role – you will collaborate closely with the Head of Customer Success, Scaled Customer Success Managers and other functions to develop and implement strategies that drive customer engagement, retention, and growth at scale. Your expertise in data analysis, process optimization, and cross-functional communication will be instrumental in delivering impactful marketing programs that resonate with our diverse customer base.
Successful candidate will be given the autonomy to lead key lifecycle marketing projects, establish scalable processes, and significantly influence our customer experience and revenue growth.
Apply Now → & join the fun!
Key Responsibilities
Lifecycle Marketing Execution
Working closely with the Customer Success team to implement comprehensive lifecycle marketing strategies that enhance customer engagement and retention at scale
Develop and manage customer segmentation and targeting strategies to optimize customer journeys
Create and execute lifecycle marketing campaigns, including email and in-product messaging, to support and unblock bottlenecks across a customer’s lifecycle
Operational Excellence and Process Optimization
Establish and document scalable processes for lifecycle marketing initiatives, ensuring efficiency and consistency.
Utilize current tools, including CRM (Hubspot) to streamline campaign execution and reporting.
Monitor and analyse performance using data-driven insights. Develop and maintain dashboards and reports to track key performance indicators related to lifecycle marketing.
Cross-Functional Collaboration and Communication
Work closely with the entire Customer Success team to align lifecycle marketing efforts with customer success objectives.
Collaborate with Marketing, Product, Sales, and Engineering teams to ensure cohesive messaging and seamless customer experience.
What Success Looks Like
Enhanced Customer Engagement: Increased interaction and satisfaction across all lifecycle stages.
Improved Retention Rates: Reduction in customer churn through targeted marketing efforts.
Operational Efficiency: Streamlined processes leading to timely iteration of projects and initiatives across the Customer Success team.
Data-Driven Decision Making: Utilization of analytics to inform strategies and demonstrate measurable impact.
Who You Are
Data-Driven Marketer:
Process-Oriented Leader: Skilled in creating and optimizing processes for efficiency and scalability.
Effective Communicator:
Collaborative Team Player: Experience working cross-functionally to achieve common goals.
Operational Expert: Strong understanding of marketing automation tools, CRM systems, and lifecycle marketing tactics.
Preferred Skills & Experience
3+ years in Lifecycle Marketing, Product Marketing, or related roles, preferably in the eCommerce or MarTech industries.
Proficient in analysing complex data sets to derive actionable insights.
Demonstrated success in managing large-scale marketing campaigns and customer engagement strategies.
Proficiency with marketing automation platforms (e.g., HubSpot) and data analysis tools.
Experience in process documentation and optimization within a marketing context.
Excellent written and verbal communication skills, with the ability to convey complex information clearly
Apply Now → & join the fun!
Life @ Instant
Competitive Salary
We commit to paying globally competitive salaries to our incredible team.
Equity in the company
Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success.
Company Offsites
We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead.
Additional leave per year
In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break.
Tools
You’ll receive all new equipment including a MacBook Pro, monitor, and accessories.
Office Collaboration
Instant prioritises the value and energy of being together in person, based in our newly opened offices in Sydney or Flatiron, New York. We have a flexible balance, and work from home 2 days per week.
Health Insurance
Health and high-quality medical insurance for our United States based employees.
A-Player Team
A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins.
Company Socials
We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we’ve done Axe Throwing, Bowling, Go-Karting and even Surfing together… just to name a few.
Visa Sponsorship
We get it, it’s an arduous process, but we’re not scared of it. Instant has sponsored many visas for top notch talent to date.
This job is no longer accepting applications
See open jobs at Instant.See open jobs similar to "Lifecycle Marketing Manager" Blackbird.
