Field Marketing Specialist

Key Responsibilities:

Be the regional marketer for our gritty, high-performing UK sales team based in London. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

• Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks

• Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up

• Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics

• Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

• Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers

• Own local pages for website including regional specific content such as compliance and thought leadership

• Drive and deliver a strong customer story pipeline, both written and video

• Support sales teams in targeted enterprise account outreach

• Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

• Generalist marketing experience supporting a dedicated region

• Experience organising and participating in events and conferences

• Exposure to marketing and sales tech including email platforms, CRM, design

• Imaginative on campaign tactics and execution to help Heidi cut through

• Strong content creation skills, good instinct for design and great writing prowess

• Highly detail orientated with excellent follow through

• Loves working in the office with a passionate, competitive sales team