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Field Marketing Manager

Heidi Health

Heidi Health

Marketing & Communications
London, UK
Posted on Jul 22, 2025

Location

London, United Kingdom

Employment Type

Full time

Department

Marketing

Field Marketing Specialist

Key Responsibilities:

Be the regional marketer for our gritty, high-performing UK sales team based in London. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.

  • Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks

  • Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up

  • Devise and run earned and paid campaigns to raise awareness of Heidi including geographic and specialty focussed thematics

  • Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content

  • Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers

  • Own local pages for website including regional specific content such as compliance and thought leadership

  • Drive and deliver a strong customer story pipeline, both written and video

  • Support sales teams in targeted enterprise account outreach

  • Improve lead capture processes and stringent lead aging processes across the team

Required Skills:

  • Generalist marketing experience supporting a dedicated region

  • Experience organising and participating in events and conferences

  • Exposure to marketing and sales tech including email platforms, CRM, design

  • Imaginative on campaign tactics and execution to help Heidi cut through

  • Strong content creation skills, good instinct for design and great writing prowess

  • Highly detail orientated with excellent follow through

  • Loves working in the office with a passionate, competitive sales team