Regional Marketing Specialist
Heidi Health
Heidi is on a mission to half the time it takes to deliver world class care.
We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work.
Our team is a potent mosaic of sage, accomplished leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do. We’ve recently raised from a US lead investor with an ambitious global go-to-market strategy starting with the US & UK.
Be the regional marketer for our gritty, high-performing AMER sales team based in NY. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.
What you’ll do:
Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talks
Own and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow up
Devise and run campaigns to raise awareness of Heidi including geographic and specialty focussed thematics
Work with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign content
Create targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyers
Own local pages for website including regional specific content such as compliance and thought leadership
Drive and deliver a strong customer story pipeline, both written and video
Support sales teams in targeted enterprise account outreach
Improve lead capture processes and stringent lead aging processes across the team
Required Skills:
Generalist marketing experience supporting a dedicated region
Experience organising and participating in events and conferences
Exposure to marketing and sales tech including email platforms, CRM, design
Imaginative on campaign tactics and execution to help Heidi cut through
Strong content creation skills, good instinct for design and great writing prowess
Highly detail orientated with excellent follow through
Loves working in the office with a passionate, competitive sales team
Other things to know
We’re in-person only, based out of our new NY or London office.
Experience in healthcare / specific vertical is great, but not required
Degrees not required / needed.
Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships we want to hear from you.