Lifecycle Marketing Manager
Blinq
Marketing & Communications
Sydney, NSW, Australia
Posted on Jan 15, 2026
What is Blinq?
Blinq is building the fastest, most intuitive way to share who you are and remember who you meet. What started as the world’s #1 digital business card is now the starting point for over 50 million new relationships a year - and growing at unicorn pace.
Our vision is to build the world’s intelligence layer for professional relationships - one that remembers for you, prompts when it matters, and keeps you in play. If that’s the kind of scale and ambition you want to be part of, you’re in the right place.
Why You’ll Love It Here
• Rapid growth: Doubling ARR every few months, expanding our product surface, and rapidly building our team across Sydney, San Francisco, Melbourne, and New York.
• Well-resourced: $45m+ raised from the likes of Blackbird, Touring Capital, Hubspot Ventures, and Square Peg - we’re continuously investing in the people and tools that fuel our mission.
• A rare moment to join: We’re hitting an inflection point - big enough to have momentum, small enough for you to shape the journey.
• Customers love it: 140k+ reviews and a 4.9/5 rating on the App Store - people around the world rely on Blinq to make that first interaction count.
• We work in person, on purpose: We believe creativity and energy are better face-to-face - so we spend 3 days a week in the office and the rest where you work best.
Marketing at Blinq
Our Marketing team is responsible for driving awareness, demand, and growth across every stage of the customer journey. From go-to-market launches and lifecycle campaigns to performance, partnerships, and community, we connect Blinq’s story to the right audiences at the right time. If you’re excited by turning insight into impact and building scalable growth engines, you’ll thrive here.
Role & Impact
As Lifecycle Marketing Manager, you’ll own and scale one of Blinq’s highest-impact growth channels, directly influencing activation, retention, and long-term customer value. You’ll design and optimise email programs across the full customer lifecycle - from first-touch onboarding through to product adoption, education, and re-engagement - with clear ownership over performance and outcomes.
This is a hands-on role with real scope. You’ll set the strategy, execute end-to-end, and continuously improve results through experimentation and insight. Working closely with Growth, Brand, Product, and Data, you’ll turn customer behaviour into timely, relevant email experiences that measurably move the business forward.
What You’ll Do
- Own Blinq’s email marketing strategy end to end across lifecycle, product, and growth campaigns
- Design and execute onboarding, activation, retention, and re-engagement journeys
- Build and optimise automated flows and one-off campaigns that are timely, relevant, and on-brand
- Partner with Product, Growth and Brand teams to support feature launches, experiments, and GTM initiatives
- Use data and insights to continuously improve open rates, CTRs, conversion, and retention
- Lead A/B testing across subject lines, content, cadence, and segmentation
- Own email performance reporting and share insights with stakeholders
What You’ll Bring
- 3 - 5+ years’ experience in email or lifecycle marketing, ideally in a B2B or product-led SaaS environment
- Strong understanding of customer journeys, segmentation, and behavioural triggers
- Proven experience driving measurable outcomes through email programs
- Comfort working with data and experimentation - you know how to turn insights into action
- Strong copy instincts and a great eye for detail
- Experience collaborating cross-functionally with Product, Growth, Brand, and Data
- Familiarity with modern email and marketing automation tools (e.g. Braze, HubSpot etc.)
What You Get
We hold a high bar and move with intent. You’ll get the clarity, trust, and ownership to meet it - and a team that pushes to do the best work of our lives. We back that with:
• Equity & ownership: We’re building something massive, and we want you to share in the upside. Genuinely.
• Competitive salary & growth path: As Blinq grows, your role and compensation grow with it - no glass ceilings here.
• Generous paid time off: At least 20 days fully disconnect each year, with a flexible policy beyond that.
• Parental leave that grows with you: 12 to 26 weeks full pay, based on tenure.
• Free food: Enjoy daily breakfast and lunch at some of our offices, plus an always-stocked snack bar.
